In the United States Thanksgiving is a holiday that is supposed to be about celebrating bounty. The bounty of friends, family, togetherness, and food. It’s about the end of summer and fall, the harvest, and making one last big get together before the coming winter. (There are others who celebrate/mourn it differently, that’s not what this post is about.) It is about giving thanks for what we have before we might lose it to the cold, the dark, and the winter.
While Thanksgiving might be about conspicuous consumption of the food variety, some people choose to celebrate it in other ways. Some give back at churches, food pantries, and soup kitchens to those without a bounty to celebrate. Some get together and play football, roast marshmallows around a bonfire, or prepare for Christmas. Lots of people watch the parade or the dog show after eating too much. While there may be a lot of conspicuous consumption going on, Thanksgiving is patently not about the shopping variety. If you’re shopping on Thanksgiving, you’re doing it wrong.